It's no secret - Jerry Seinfeld has now conquered Broadway - well only as a director, for now. Colin Quinn's stand-up comedy routine, Long Story Short, is certainly long on marketing, but falls short on substance and meaningful theatre for a Broadway house.
Is it funny, witty, amusing, and entertaining? Sure. Somehow I guess I expected some theatrical magic to accompany Quinn's abridged 75 minute tour through civilization's (cherry picked for the humor) major societies. Instead all I got was the seemingly left over set from Xanadu (a previous production at the Helen Hayes Theatre), some artful graphics on a large projection screen and lighting that changed colors more times than Sarah Palin said "maverick" on the campaign trail.
It's not like Quinn did back flips or dance moves on the stage - he stood there - occasionally climbing up and down the cheap set telling us mildly amusing jokes and stories in his ever-blunt fashion. I'm pretty sure that Quinn didn't need Seinfeld - since he's a pretty funny guy all unto himself - and it was more about his name associated with the show. Branding. Seinfeld is known as a comic genius. What better way to sell tickets to a stand-up comedy routine taking up residence in a Broadway house than to associate yourself with one of the most successful names in the business today. Quinn and his show are good. But not that good. Broadway is still no place for a stand-up comedy routine, no matter who's directing.